Jobin John, Miami SEO Expert: 12+ years, six certifications, and the Brickell-based founder of Miami SEO Company.
SEOcon 2026 keynote speaker. Founder of Miami SEO Company in Brickell since 2014. Founder of Egochi, a national digital marketing agency. Boutique, founder-led search marketing for businesses that want the strategist on the call, not a salesperson.
Jobin John is a Miami SEO expert based in Brickell, Florida. He founded Miami SEO Company in 2014 after years in agency search marketing, and also founded Egochi, a national digital marketing agency with offices in NYC, Milwaukee, Madison, and Miami. Jobin holds six active industry certifications and delivered the SEOcon 2026 keynote address on Answer Engine Optimization. Every Miami SEO Company engagement is led by Jobin personally.
Twelve years of agency search marketing experience.
Jobin started his agency career in 2014, specializing early in technical SEO and local search for Miami businesses. The first decade of work covered hundreds of client engagements across Miami-Dade and Broward Counties, with deep specialization in local SEO, technical SEO audits, and white-hat link building.
In 2020, Jobin founded Egochi, a national digital marketing agency now operating from NYC headquarters with offices in Milwaukee, Madison, and Miami. Egochi handles national-scale digital marketing including paid media, web design, and full-funnel work for brands across the United States.
Miami SEO Company is the boutique, founder-led counterpart based in Brickell. While Egochi scales nationally, Miami SEO Company stays deliberately small, with capacity capped at what Jobin can personally lead. The two firms operate independently but share Jobin's underlying playbooks and methodology.
The current focus is the shift to AI search. The Answer Engine Optimization service launched in 2025 was the subject of Jobin's SEOcon 2026 keynote, covering how Miami businesses can earn citations from ChatGPT, Perplexity, Google AI Overviews, and Claude search while maintaining strong organic Google rankings.
Six industry certifications. All active. All renewed annually.
Active professional credentials in search marketing, analytics, and digital marketing tooling. Certifications signal active learning, not vanity. Each one requires annual renewal and ongoing testing.
Google Ads Certified
Google's primary Ads certification covering all major campaign types. Tests bidding strategy, audience targeting, conversion tracking, and platform-specific creative requirements.
Google Analytics 4 Certified
Google's current analytics certification covering GA4 event-based measurement, custom dimensions, BigQuery exports, and cross-platform tracking. Required for all serious search work.
SEMrush SEO Certified
SEMrush's SEO toolkit certification covering keyword research, competitive analysis, technical SEO auditing, and backlink analysis on the SEMrush platform.
Ahrefs Certified
Ahrefs' professional certification covering Site Explorer, Content Explorer, Keywords Explorer, and Site Audit. The primary backlink intelligence platform used in Miami SEO Company workflows.
HubSpot Inbound Marketing
HubSpot's inbound marketing certification covering buyer personas, content marketing strategy, lead nurturing, and marketing automation. Foundational frameworks for content SEO.
RankMath SEO Certified
RankMath's WordPress SEO platform certification. Used on every WordPress client engagement for schema markup, redirects, sitemap management, and on-page SEO controls.
Eight Miami SEO specializations built across 12 years.
Specialized practice areas with deep playbook knowledge. Each area was developed through hundreds of client engagements over the past decade. Not surface-level familiarity. Real category depth.
Local SEO & Google Business Profile
Google Map Pack ranking work, GBP management, NAP citation building, review acquisition, and local schema markup for Miami service businesses.
See Local SEO services →Technical SEO
Core Web Vitals fixes, schema markup buildouts, crawlability audits, JavaScript SEO, indexation cleanup, site architecture corrections, and Search Console diagnostics.
See Technical SEO services →Answer Engine Optimization
Citation strategies for ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude search. Entity authority, schema layering, citation-eligible content structure.
See AEO services →White-hat link building
Editorial mentions, niche guest posts, HARO outreach, brand mention reclamation, resource page placements. No bought links, no marketplaces, no PBNs.
See link building services →Content marketing for E-E-A-T
Topical authority content production with E-E-A-T scaffolding built in. Author authority, semantic structure, citation-ready formatting for AI search.
See content services →Bilingual SEO (English & Spanish)
Half of Miami's search market searches in Spanish. Hreflang setup, parallel Spanish content production, Spanish-language schema, and bilingual GBP work.
See bilingual services →Y-M-Y-L SEO
Your-Money-Your-Life specialization for legal, medical, financial, and real estate. Real author authority, citations, review velocity, and E-E-A-T depth.
See Y-M-Y-L industries →Multi-location & Enterprise SEO
Multi-location Florida brands needing systematic local pack work across markets. Dedicated location pages, GBP per market, and citation profiles by city.
See enterprise services →More about Jobin John and Miami SEO Company.
Related pages covering the company Jobin founded, the methodology he built, and how to work with him directly.
About Miami SEO Company
The company story, operating principles, founding history, and how the agency works. The firm Jobin built and personally leads.
Read about the company →The Flamingo Method
Jobin's proprietary 5-step Miami SEO methodology: Foundation Audit, Topical Authority Map, Local Signal Stack, Content Velocity, Authority Compounding.
Read the method →Client results
Verbatim 5-star reviews and case studies from real Miami SEO Company engagements led by Jobin. Pro Numb, Reef Side Tattoo, House of Leaves.
Read case studies →Transparent pricing
Three retainer tiers from $1,500 to $5,000+ per month. A la carte options. Month-to-month with 30-day notice on either side.
See full pricing →Free Miami SEO audit
Honest read on your current Miami SEO position. Technical health, content gap, backlink profile, and competitor benchmark. Reviewed by Jobin personally.
Request the audit →Contact Jobin
Schedule a 30-minute strategy call directly. Brickell office, phone, email, or Calendly booking. No gatekeeping, no salesperson layer.
Get in touch →Six kinds of Miami business owners who hire Jobin personally.
The Miami SEO Company model is not the right fit for every business. If one of these descriptions matches your situation, the fit is probably right. If not, Jobin will say so on the first call.
Owners who want the strategist on the call
You are tired of pitches that promise senior expertise and deliver junior execution. You want the person who knows what they are doing to be the same person doing the work. That is the model.
Established brands wanting senior-level work
You want enterprise-quality SEO work without enterprise-agency overhead. Capacity for one senior strategist running a small number of accounts, instead of a dozen junior people running yours.
Multi-location Florida operators
You run multiple Miami-Dade or Broward locations. Each market needs its own local pack work, dedicated page, GBP, and citation profile. Systematized local SEO across markets is a specialty.
New Miami businesses needing real foundation
You just launched or relaunched. You do not want a templated SEO setup. You want the technical foundation, topical authority map, and content strategy built right from day one.
Y-M-Y-L brands needing E-E-A-T depth
Your category is Your-Money-Your-Life: legal, medical, financial, real estate, insurance. Google holds your category to higher author authority standards. You need real E-E-A-T built into every page.
National brands cracking the Miami market
You are based outside Florida but Miami is a target market. You need a senior strategist who actually understands the Miami search market, the bilingual customer base, and the Miami competitive dynamics.
SEOcon 2026 keynote speaker. Two-time agency founder.
Jobin delivered the keynote address at SEOcon 2026, the leading conference for working search marketers. The talk covered the structural shift happening in 2026 as AI search engines like ChatGPT, Perplexity, and Google AI Overviews take share of informational queries from traditional Google search results.
The keynote presented Miami SEO Company's playbook for earning citations in AI-generated answers while maintaining strong organic Google rankings. Topics covered entity authority, schema layering, citation-eligible content structure, and the operating differences between Answer Engine Optimization and traditional SEO.
The Flamingo Method: Jobin's proprietary 5-step Miami SEO process.
Every engagement Jobin leads runs through the same 5-step methodology. Built over 12 years of agency work, refined for 2026 with AI search citation layered into every step.
Foundation Audit
Full technical SEO audit, Core Web Vitals analysis, indexation review, and competitive baseline. No content or link work without a clean foundation.
Topical Authority Map
Semantic SEO mapping of your business space. Defines every topic, entity, and search intent your site should cover to become the topical authority in your Miami category.
Local Signal Stack
Google Business Profile setup, NAP citation building, local schema, neighborhood content, and Miami-specific link signals. Fastest payoff layer for any local business.
Content Velocity
Sustained content production across your topical authority map. Original, semantically structured, AI-citation-ready content published on a steady cadence.
Authority Compounding
White-hat link building across 8 link types: editorial, niche guest posts, HARO, brand mention reclamation, resource pages, broken link reclamation, contextual edits, local citations.
Six myths about Miami SEO experts and what's actually true.
The Miami SEO market is full of bad assumptions about what a search marketing expert is and how they operate. Here is what is true about working directly with Jobin.
Solo SEO experts cannot scale serious agency work.
Boutique founder-led with specialist team is the model. Jobin runs strategy, specialists execute. Quality scales without the junior account manager problem.
Senior strategists never actually do the work.
Jobin personally writes content briefs, reviews link prospects, runs technical audits, and signs off on every page that ships. Founder-led from day one to day 200.
SEO certifications are vanity. They mean nothing.
Active certifications mean active learning. Six renewed yearly means staying current with platform changes that affect client outcomes. Lapsed certifications signal disengagement.
AI search is killing the SEO expert role.
AI search is changing what an SEO expert does, not eliminating the role. Brands cited by ChatGPT and Perplexity in 2026 are the ones with experts building entity authority now.
All Miami SEO consultants are basically the same.
Twelve years of agency category experience is the difference. Legal, medical, real estate, e-commerce, hospitality, and Y-M-Y-L verticals all have distinct playbooks. Generic SEO does not rank.
An SEO expert who guarantees outcomes is the right pick.
No honest expert guarantees specific rankings. Google's algorithm is not for sale. Jobin guarantees the work (audits, content, links, fixes) and reports on what moved. Process, not outcome.
Why I do this work the way I do it.
The search marketing industry rewards salesmanship more than search work. Big agencies win clients by being best at the pitch, then assign the work to whoever is available. The output rarely matches the promise. Miami business owners pay the bill.
I started Miami SEO Company in 2014 because I watched too many Miami brands get burned by the senior-pitch-junior-execution pattern. The fix is not better marketing or better contracts. The fix is structural: the strategist who pitches is the strategist who runs the account.
That is the entire principle. It is also the reason the agency stays boutique. Growing past founder capacity would replace the structural difference with the same junior layer the firm was founded to avoid.
Search marketing should be earned, not bought.
Audits before strategy. Strategy before content. Content before links. Sequence is the strategy.
The founder who pitches is the founder who runs the account. No middle layer.
Plain English reporting beats decorative dashboards every month of the year.
Capacity caps over growth. Quality compounds. Scale dilutes.
Twelve years across ten industry verticals.
Industry-specific playbook depth built across hundreds of Miami client engagements. Each vertical has distinct ranking factors, content patterns, and authority signals. No one-size template.
Law firms
Personal injury, immigration, family law, criminal defense. Citation building, GBP authority, case-type landing pages.
Real estate
Luxury listings, broker SEO, neighborhood pages, IDX setup. Miami Beach, Brickell, Coral Gables specialists.
Dental practices
New patient acquisition, treatment pages, GBP authority, local pack rankings. General and cosmetic dental.
Medical practices
HIPAA-aware sites, E-E-A-T signals, treatment pages, medical schema. Y-M-Y-L specialists.
Plastic surgery
Procedure pages, before-and-after gallery SEO, patient acquisition, GBP authority for Miami surgeons.
Med spas & aesthetics
Treatment pages, local pack rankings, GBP authority, embedded social proof for high-ticket aesthetics.
Restaurants
Google Business Profile, menu schema, reservation tooling, local pack visibility for Miami spots.
Hotels & hospitality
Direct booking strategy vs OTA dependency, property pages, local cluster authority, multilingual SEO.
E-commerce
Shopify and WooCommerce product page SEO, category architecture, schema, link building. Revenue focused.
Financial services
Wealth management, lending, crypto, financial advisor sites. Y-M-Y-L compliance, regulated content.
What clients say about working with Jobin directly.
Three verbatim 5-star reviews from real engagements led by Jobin personally. Read the full case studies on the results page.
We've worked with a few SEO companies over the years and Miami SEO Company has honestly been the first one that actually explained what they were doing and showed results. Our tattoo numbing spray website started getting much better rankings and traffic within a few months, especially for tattoo-related search terms that are super competitive. Communication has been solid the whole time and they've helped us with both SEO and overall online visibility. Definitely recommend if you want people who actually know the tattoo industry.
Justin here from Reef Side Tattoo in Melbourne, FL. These guys have been handling our local SEO, Google Business Profile, and website work and it's made a noticeable difference for the shop. We started showing up better on Google Maps and getting more calls from people finding us online. They're easy to work with, quick to respond, and they actually understand how tattoo shops operate instead of using generic marketing talk. Solid experience overall.
Miami SEO Company helped us redesign the House of Leaves website and handled the SEO and promotion side of things as well. The site looks much cleaner now and we saw a strong increase in visibility after the launch. They really understood the branding and niche audience around the book instead of trying to make it feel overly commercial. Great team to work with and very knowledgeable when it comes to organic traffic and long-term growth.
Three retainer tiers. All founder-led by Jobin.
Every Miami SEO Company retainer is led personally by Jobin John. Choose the tier that fits the depth of work your business needs. Month-to-month with 30-day notice on either side. No setup fees, no contracts.
A la carte: Google Business Profile management $750/mo · Bilingual SEO add-on $750/mo · Schema markup buildout $2,000 flat · Paid SEO audit $1,500 flat
Brickell-based. Serving Miami-Dade, Broward, and beyond.
Jobin works from Miami SEO Company's Brickell headquarters at 1200 Brickell Avenue. He serves clients across the Miami metro and Broward County in person, with remote engagements available for South Florida and national brands.
Miami-Dade neighborhoods
Broward & beyond
Also serving
- Sunny Isles Beach
- Bal Harbour
- Surfside
- Miami Shores
- North Miami
- Miami Gardens
- Cutler Bay
- Palmetto Bay
- Homestead
Remote engagements
National and South Florida brands worked with via remote engagement. Same Flamingo Method, same founder-led work, no in-person requirement.
Questions Miami business owners ask before hiring Jobin.
Jobin John is a Miami SEO expert based in Brickell, Florida. He founded Miami SEO Company in 2014 after years in agency search marketing. He also founded Egochi, a national digital marketing agency with offices in NYC, Milwaukee, Madison, and Miami. Jobin holds six active industry certifications and delivered the SEOcon 2026 keynote address on AI search.
Jobin John has 12+ years of agency search marketing experience, starting in 2014. His specialization covers technical SEO, local SEO, link building, Answer Engine Optimization, and content marketing for E-E-A-T-sensitive verticals including legal, medical, and financial services. He has personally led hundreds of client engagements across Miami-Dade, Broward, and South Florida markets.
Jobin John holds six active industry SEO and analytics certifications: Google Ads Certified (Search, Display, Video, Shopping), Google Analytics 4 Certified, SEMrush SEO Certified, Ahrefs Certified, HubSpot Inbound Marketing Certified, and RankMath SEO Certified. All certifications are renewed annually.
Yes. Jobin John delivered the keynote at SEOcon 2026 on the shift from traditional search marketing to Answer Engine Optimization. The talk covered how Miami businesses can earn citations from ChatGPT, Perplexity, and Google AI Overviews while maintaining strong organic Google rankings. He regularly publishes search marketing insights on LinkedIn and the Miami SEO Company YouTube channel.
Yes. Every Miami SEO Company engagement is led personally by Jobin. He runs strategy, content briefs, link building approvals, monthly reporting, and quarterly business reviews on every account. Specialists handle execution under his direct brief. No client gets handed off to a junior account manager after the sale.
Yes, if there is current capacity. Every Miami SEO Company engagement is founder-led by Jobin personally. The agency caps active engagements to maintain this. Prospects on the waitlist are notified when capacity opens. Schedule a 30-minute strategy call to discuss your business and current availability.
Three things. First, Jobin runs a real boutique agency, not a freelance shop. Multiple specialists execute under his brief. Second, twelve years of agency category experience means deep playbook knowledge across legal, medical, real estate, e-commerce, hospitality, and Y-M-Y-L verticals. Third, founder-led from pitch to execution. The strategist who sells you is the strategist who runs your account. Read more on the Flamingo Method page.
Call (786) 785-4672, email care@miamiseocompany.net, or book a 30-minute strategy call via Calendly. The Brickell office is at 1200 Brickell Avenue, Suite 1950-D, Miami, FL 33131. No gatekeeping, no salesperson layer. Jobin handles initial conversations personally.
Five things prospects also ask about Jobin.
Sub-questions that come up after the first round of conversations. Quick answers to the questions you would otherwise be searching for next.
What does Jobin's daily workflow look like?
Mornings are deep work: strategy review, content briefs, audit deliverables. Afternoons are client work: monthly reviews, strategy calls, content approvals. Specialist coordination happens in the middle. Friday is reserved for industry research, algorithm tracking, and ongoing certification renewal study.
See the methodology →How does Jobin stay current with Google updates?
Active certifications across six platforms require annual renewal testing. Daily reading from Search Engine Land, Search Engine Journal, and SISTRIX. Tracking of every confirmed and unconfirmed Google update with documented impact analysis across client portfolios. Industry conference attendance multiple times yearly.
Ask about current research →What is Jobin's stance on AI tools in SEO work?
AI tools accelerate research, ideation, and draft scaffolding. Final published content is always human-written, human-edited, and human-published. AI-generated content fails Google's helpful content quality standards and risks every client account. Tools assist the strategist. They do not replace the strategist.
See AEO services →Is Jobin available for consulting outside Miami?
Yes. While Miami SEO Company specializes in Miami and South Florida markets, Jobin takes on national brands wanting serious senior-led search work. Remote engagements run on the same Flamingo Method as local engagements. The Brickell office does not require in-person meetings.
Schedule a call →Does Jobin take on small business clients?
Yes, with the right fit. The Local Spotlight retainer at $1,500/month works for established small businesses with steady revenue and clear local search opportunity. Pre-revenue startups and businesses without a clear local market typically fit better with self-serve SEO tooling than a founder-led retainer.
See pricing →Work with the Miami SEO expert who actually runs your account.
Book a 30-minute strategy call directly with Jobin. No discovery-call salesperson layer, no qualification gatekeeping. Jobin handles initial conversations personally. Or start with a free Miami SEO audit reviewed by Jobin in three business days.