Senior SEO advisory work, not done-for-you execution.
Four ways to work with founder Jobin John: ad hoc hourly advisory at $400 per hour, project-based strategic audits at $5,000 with 30-day turnaround, ongoing $2,500 per month retainer covering 4 hours plus Slack, or enterprise advisory at $5,000+ per month. Fits Miami brands with in-house teams, founders evaluating agency hires, and agencies needing senior white-label consultation.
SEO Consulting Miami is senior strategic advisory work for Miami brands that do not need done-for-you SEO execution, covering ad hoc hourly consultation at $400 per hour, project-based Strategic SEO Audits at $5,000 one-time with 30-day turnaround, ongoing Advisory retainer at $2,500 per month for in-house teams, and Enterprise Advisory at $5,000+ per month for mature multi-brand operations. The consulting work covers full technical SEO audits (crawl, index, JavaScript rendering, redirect chains, hreflang, Core Web Vitals), on-page element audits across priority pages (title tags, H1, schema, content depth, internal anchors), off-page authority audits (backlinks, citations, brand mentions, anchor text distribution), content gap analysis against top 10 ranking competitors, semantic entity coverage assessment, keyword targeting review, schema markup completeness audits, Answer Engine Optimization readiness checks for AI Overview eligibility, site migration planning for pre-redesign or pre-replatform brands, penalty recovery diagnosis for sites hit by manual actions or algorithmic demotions, agency RFP and proposal review for brands evaluating outside vendors, SEO hiring criteria for brands building internal teams, and in-house team training across SEO methodology and tooling. Served across Miami, Miami Beach, Brickell, Wynwood, Coral Gables, Aventura, Doral, Hialeah, Coconut Grove, Fort Lauderdale, and South Florida brands.
Three structural realities separate SEO consulting from done-for-you SEO.
Most Miami brands hear "SEO" and assume it means a monthly retainer where someone else does the work. For brands with in-house marketing capacity, that model overpays for execution and underpays for senior strategic input. Three things make consulting a different category of work entirely.
Consulting buys senior hours, not junior execution
A full-service agency retainer averages out senior strategic hours against junior execution hours (content writing, link outreach, schema deployment, GBP posts). Most of the budget pays for execution. Consulting flips the ratio: every billable hour is senior advisory time. For Miami brands with in-house execution capacity, this is dramatically more cost-effective than agency retainer because the brand keeps execution internal and pays only for strategic input.
Project-based work fits how strategic decisions actually happen
Strategic SEO decisions cluster around specific events: site redesign, CMS migration, ranking drop, new vertical entry, agency vendor selection, in-house hire interview, penalty notification. Each event needs intensive senior input across days or weeks, then nothing for months. Hourly and project-based consulting bills match that decision rhythm. Monthly retainers do not, because the brand pays full retainer in quiet months and underutilizes capacity in busy months.
Consulting protects against agency-driven decisions
Agencies recommend the work agencies sell. An agency selling content marketing recommends content marketing. An agency selling link building recommends link building. Independent SEO consulting carries no execution mandate. The advisory work recommends whatever the diagnostic surfaces (sometimes "you do not need an SEO agency right now"), creating a structural conflict-of-interest-free advisory layer for Miami brands evaluating which SEO disciplines to invest in next quarter.
Ten work categories Miami brands hire SEO consulting for across the calendar year.
SEO Consulting Miami covers ten distinct deliverable types across the four engagement formats. Most active retainers run two to four of these in parallel; project work usually covers one deeply. Each type carries different scope, different timeline, and different ideal engagement format.
Strategic SEO audits
Full technical, on-page, and off-page audit producing 90-day priority roadmap. Standard $5,000 project with 30-day turnaround. Includes content gap analysis versus top 10 ranking competitors, semantic entity coverage scoring, schema completeness audit, Core Web Vitals review, and recorded video walkthrough of findings.
Competitor SEO analysis
Deep dive on 3 to 5 ranking competitors covering backlink profile, content depth, schema deployment, on-page patterns, technical SEO architecture, citation networks, brand entity strength, and gap-to-close analysis. Standalone project at $2,500 or rolled into Strategic Audit.
Agency RFP and proposal review
Independent diagnostic of agency proposals: scope reality check, red flag identification (PBN link offerings, ranking guarantees, content quotas without quality criteria), pricing benchmarking versus Miami market rates, KPI definition review, exit clause review. Typical scope: 2 to 4 hours at $400 per hour.
Site migration planning
Pre-redesign or pre-replatform planning covering URL mapping, redirect strategy, schema preservation, content migration, technical SEO requirements, staging review, launch checklist, and post-launch tracking. Critical for brands moving CMS (WordPress to Webflow, Shopify to BigCommerce, custom to Next.js) without losing rankings.
Penalty recovery diagnosis
Diagnostic work for sites hit by manual actions, algorithmic demotions, or sudden ranking drops. Covers backlink profile audit, on-page content quality review, technical SEO check, Helpful Content Update exposure assessment, link spam update exposure, recovery sequencing plan, and Search Console reconsideration request drafting where applicable.
SEO hiring criteria and interview support
For Miami brands building internal SEO teams: job description writing, interview question set development, technical SEO skill assessment, candidate review across rounds, reference check participation, compensation benchmarking against Miami market. Critical work for first SEO hires where the founder lacks the technical depth to evaluate candidates.
In-house team training
SEO methodology training for in-house marketing or SEO teams. Covers technical, on-page, off-page disciplines, tooling setup (Ahrefs, SEMrush, Screaming Frog, Search Console), content brief frameworks, keyword research workflows, schema deployment patterns. Delivered as workshops or distributed across the Advisory retainer cadence.
Content brief review before publication
For brands publishing content internally: senior review of content briefs and final drafts before publication. Catches on-page SEO gaps, semantic entity coverage misses, schema deployment needs, internal linking opportunities, and search intent alignment issues. Saves rework versus publishing then refreshing later.
Technical SEO review on infrastructure changes
For brands with active development teams: senior review of technical changes before deployment. Covers redirect logic, schema changes, JavaScript rendering impact, Core Web Vitals risk, indexability changes, hreflang setup. Catches technical SEO regressions before launch instead of after rankings drop.
Second opinion on current SEO program
Diagnostic review of work produced by your current SEO agency or in-house team. Identifies whether the work matches modern methodology, whether deliverables align with the retainer fee, and whether ranking results match the work shipped. Useful before renewal decisions or vendor changes.
Every Audit ships twelve concrete artifacts.
The standard $5,000 Strategic SEO Audit is not a 20-page PDF. It is twelve concrete deliverables covering technical, on-page, off-page, semantic, schema, Core Web Vitals, AEO readiness, and 90-day priority roadmap, delivered in 30 days.
Technical SEO audit
Full crawl review (Screaming Frog or Sitebulb), index coverage analysis, JavaScript rendering check, redirect chain review, hreflang setup, robots.txt rules, sitemap completeness, canonical signal review.
On-page element audit
Per-page audit of title tags, meta descriptions, H1 through H6 hierarchy, schema markup completeness, image alt text, internal anchor patterns, URL slug structure, and canonical tag self-referencing across 50 priority pages.
Off-page authority audit
Backlink profile audit through Ahrefs and Majestic, toxic link identification, citation consistency check across top 50 directories, brand mention coverage (linked and unlinked), anchor text distribution review, competitor backlink gap analysis.
Content gap analysis
Semantic entity coverage scored against top 10 ranking competitors per priority query. Content depth comparison. Topic coverage gaps quantified. PAA question coverage check. AI Overview eligibility assessment.
Keyword targeting review
Per-page target query review. Search intent alignment check. Cannibalization analysis (multiple pages targeting the same query). Missing target queries identified. Keyword difficulty versus current authority match assessment.
Internal linking architecture audit
Site-wide internal anchor text pattern review. Authority flow mapping. Orphaned page identification. Priority page internal link count check. Anchor text descriptive quality review.
Site structure review
URL taxonomy review. Category and tag structure audit. Pagination and faceted navigation review. Subdomain versus subdirectory architecture assessment. Crawl budget allocation check.
Schema markup completeness audit
Per-page schema type review. Schema validation through Schema.org validator. Google Rich Results Test eligibility check. Required schema types identified per page type. JSON-LD versus microdata format consistency.
Core Web Vitals review
LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), INP (Interaction to Next Paint) review across priority pages. Field data versus lab data comparison. Specific element-level recommendations for improvement.
Answer Engine readiness check
AI Overview eligibility assessment. Generative Engine Optimization readiness. Featured snippet capture analysis. Entity disambiguation check. E-E-A-T signal placement audit. AEO-specific schema deployment gaps.
90-day priority roadmap
Prioritized 90-day action plan with effort scoring, impact scoring, and dependency mapping. Quick wins identified separately from long-payback work. Sequenced for in-house team execution or agency delegation.
Recorded video walkthrough
60 to 90 minute recorded video walkthrough of all audit findings, prioritization logic, and tactical recommendations. Shared as Loom link. Permanent reference document the in-house team rewatches during execution.
Six kinds of Miami brands where consulting fits better than agency retainer.
SEO consulting fits some Miami brand situations and not others. Recognizing yours helps the first call go faster and shapes whether hourly advisory, the Strategic Audit project, or ongoing retainer fits best.
Brands with in-house SEO or marketing teams already
You have a marketing manager, in-house SEO specialist, content writer, or content team. The team executes day-to-day SEO work. What is missing is senior strategic direction, content brief review, technical SEO oversight, or quarterly priority sequencing. Consulting provides senior input without duplicating execution capacity you already pay for in-house.
Founders evaluating SEO investments before agency hire
You are about to sign a $3,000 to $10,000 per month SEO agency retainer. Smart founders pay 2 to 4 hours of independent consulting first to diagnose whether the proposed scope is realistic, whether the pricing matches Miami market rates, whether the KPI structure fits your business goals, and whether the agency methodology matches 2026 algorithm reality. The review fee routinely saves 5-figure mistakes.
Miami agencies needing white-label senior consultation
You are a Miami digital marketing agency, web design firm, or general marketing agency that occasionally takes on SEO work but lacks deep in-house SEO expertise. White-label consulting provides senior SEO oversight on client projects: strategic audits delivered under your brand, technical SEO direction on client migrations, content strategy review for client content production, agency owner sounding-board calls on complex client situations.
Pre-redesign or pre-replatform brands needing migration planning
You are planning a site redesign on a new template, a CMS migration (WordPress to Webflow, Shopify to BigCommerce, custom to Next.js), or a domain change. Migrations sink rankings when planned poorly. Pre-migration consulting covers URL mapping, redirect strategy, schema preservation, content migration, staging review, launch checklist, and post-launch monitoring setup. Protects against the typical 30 to 60 percent ranking drop after botched migrations.
Brands hit with manual actions or sudden ranking drops
Your Search Console shows a manual action notification, or your rankings dropped 40 to 80 percent in a week following a Google algorithm update. Penalty recovery consulting diagnoses whether the issue is link spam (link spam update exposure), content quality (Helpful Content Update exposure), technical SEO regression (recent infrastructure change), or competitor disruption. Diagnosis comes first; recovery sequencing follows.
Stuck SEO programs needing a second opinion
You have run an SEO agency or in-house program for 12 to 24 months. Rankings have plateaued. Traffic has plateaued. Conversions have plateaued. You sense something is off but cannot pinpoint whether it is the methodology, the execution quality, the keyword targets, the link strategy, or the content approach. A second opinion review identifies which lever to pull next, before renewal decisions or vendor changes.
Six things Miami buyers get wrong about SEO consulting and the actual reality.
Most of what circulates about SEO consulting comes from agencies positioning their full-service model against consulting (because consulting cuts into agency retainer revenue) or from consultants pitching against agencies. Here is what is actually true for Miami brands evaluating which model fits.
SEO consulting is just talking, not real SEO work.
SEO consulting produces concrete artifacts: written audits, prioritized roadmaps, technical specifications, content briefs, schema templates, redirect maps, hiring criteria documents, agency proposal reviews. The output is high-leverage diagnostic and strategic work, not chatter. The reason the format gets dismissed is that the output is text and frameworks rather than published pages and built links. The strategic input often produces more ranking lift than the execution it informs.
$400 per hour consulting is more expensive than hiring an agency.
Depends on the hour count. A $3,000 per month agency retainer at typical Miami market rates buys around 6 to 8 senior hours mixed with 15 to 25 junior execution hours. Pure senior consulting at $400 per hour delivers the same 6 to 8 senior hours per month for $2,400 to $3,200, without the execution hours you do not need if you have an in-house team. Consulting is cheaper per senior hour than agency retainer, more expensive per total hour, and the right pick depends on whether you need execution or strategy.
Consultants do not know your specific Miami industry vertical.
Real senior SEO consultants have shipped projects across many verticals and recognize the structural patterns that recur (YMYL E-E-A-T requirements, ecommerce product schema patterns, local Map Pack signals, content depth thresholds by query type). Specific vertical context comes from the brand's internal team. The strategic SEO frameworks apply across industries; the brand supplies the vertical context. This division of labor produces better outcomes than generalist agencies trying to learn 15 verticals in shallow detail.
You need a monthly retainer to get value from SEO consulting.
Project-based and hourly consulting deliver value without retainer commitment. A $5,000 Strategic Audit produces 90 days of actionable priority work for an in-house team. A 2-hour agency proposal review at $800 prevents 5-figure agency mistakes. A 4-hour migration planning project at $1,600 protects against the typical 30 to 60 percent ranking drop after CMS migrations. Retainer fits brands needing ongoing senior input; project work fits everything else.
Free agency consultations deliver the same value as paid consulting.
Free agency consultations are sales conversations, not diagnostic work. The agency representative listens for the work they sell, surfaces problems they can fix, and proposes their retainer. The conversation is calibrated to close the deal, not to identify the optimal next move for your brand. Paid consulting carries no sales mandate. The advisor is paid to recommend the right next move, even if that recommendation is "do nothing for 90 days" or "fire your current agency before hiring a new one".
SEO consultants are agency dropouts who could not handle full-service work.
Senior independent SEO consultants typically have 10+ years of operational experience, often as agency founders, in-house SEO directors, or both. The consulting model is a deliberate choice for senior practitioners who want to deliver high-leverage strategic input without managing junior execution staff. Junior practitioners cannot sustain independent consulting because the work demands recognizable pattern matching across hundreds of past projects. Independent senior consulting is typically a more demanding role than running an agency execution team.
Five phases. 30 days to ship the Strategic Audit.
The Flamingo Method is the five-phase framework every project follows. For the standard $5,000 Strategic SEO Audit project, each phase has a specific scope and shipping deadline within the 30-day cycle.
Foundation Audit
Technical SEO audit (crawl, index, redirects, hreflang, Core Web Vitals). On-page element audit across 50 priority pages. Off-page authority audit (backlinks, citations, brand mentions).
Days 1 to 10Topical Authority Map
Content gap analysis versus top 10 ranking competitors. Semantic entity coverage scored. Keyword targeting review. Internal linking architecture audit. PAA question coverage check.
Days 11 to 15Local Signal Stack
Schema markup completeness audit. Site structure review. Citation health check. Brand entity strength check. Industry-specific signal review per vertical.
Days 16 to 20Test Velocity
Answer Engine readiness check. Featured snippet capture analysis. AI Overview eligibility assessment. 90-day priority roadmap drafted with effort plus impact scoring per recommendation.
Days 21 to 26Authority Compounding
Recorded video walkthrough delivered. Stakeholder Q-and-A session. Roadmap handoff. Optional Advisory retainer onboarding for in-house team support during the 90-day execution window.
Days 27 to 30Different Miami verticals bring different consulting priorities.
SEO consulting for a Miami law firm raises different strategic questions than a medical group, a real estate brokerage, or a B2B SaaS startup. Here is how consulting priorities shape up across the ten verticals we run advisory work for most.
Law firms
YMYL-grade strategic priorities: attorney E-E-A-T signal placement, practice area content depth scoring, Avvo plus Martindale-Hubbell directory work, bar association membership signals. Common consulting situation: marketing director needs senior input on agency proposal evaluation for $5,000+ per month retainer.
Medical & dental
YMYL-grade strategic priorities: MedicalEntity schema deployment, provider Person schema with NPI and board certifications, Healthgrades plus Vitals citation work, HIPAA-aware content review. Common situation: practice manager needs second opinion on whether current agency methodology produces YMYL-compliant E-E-A-T signals.
Real estate
Vertical-specific priorities: RealEstateListing schema strategy, neighborhood content scaling decisions, agent Person schema deployment, IDX versus custom listing architecture trade-offs. Common situation: brokerage marketing lead needs migration planning before website redesign or IDX provider change.
Restaurants
Vertical-specific priorities: Restaurant and Menu schema deployment, OpenTable plus Resy citation strategy, per-location page architecture for multi-unit operators, Eater Miami plus Miami New Times PR strategy. Common situation: hospitality group needs SEO hiring criteria for first internal marketing role.
Hotels & hospitality
Vertical-specific priorities: Hotel schema deployment, bilingual SEO architecture for Latin American audiences, OTA versus direct booking SEO trade-offs, Conde Nast Traveler plus Travel + Leisure PR strategy. Common situation: revenue manager needs second opinion on whether SEO investment beats paid OTA channels.
Contractors & trades
Vertical-specific priorities: Service area page architecture, Spanish-language SEO depth for Hialeah and Doral markets, HomeAdvisor plus Angi citation strategy, license verification signal placement. Common situation: owner-operator needs hourly consulting before signing local agency retainer.
Plastic surgery
YMYL-grade strategic priorities: MedicalProcedure schema deployment, surgeon Person schema with board certifications, RealSelf review velocity strategy, Latin American patient acquisition architecture. Common situation: practice administrator needs migration planning before new website launch.
Med spas
Vertical-specific priorities: treatment page schema deployment, medical director credential placement, before-after image alt strategy, bilingual SEO depth for Hispanic audiences. Common situation: owner needs SEO hiring criteria for first internal marketing role plus agency RFP review.
Financial services
YMYL-grade strategic priorities: FinancialProduct schema deployment, advisor Person schema with credentials, compliance language review, SEC filing citation strategy. Common situation: marketing lead needs penalty diagnosis after Helpful Content Update exposure on advisor content.
Ecommerce
Vertical-specific priorities: Product schema completeness, ItemList for category pages, Review and AggregateRating deployment, migration planning for Shopify to BigCommerce or custom platforms. Common situation: founder needs second opinion before signing $5,000+ per month ecommerce SEO agency retainer.
Strategic SEO Audit ships in 30 days.
Realistic timeline for a Miami Strategic SEO Audit project at $5,000. Foundation audit complete by day 10. Topical authority and semantic gap analysis by day 15. Schema and local signal work by day 20. Answer Engine readiness and roadmap by day 26. Walkthrough and handoff by day 30.
Foundation audit and on-page review.
Technical SEO audit through Screaming Frog or Sitebulb. Index coverage analysis. JavaScript rendering check. Redirect chain review. On-page element audit across 50 priority pages. Off-page authority audit through Ahrefs and Majestic. Toxic link identification. Citation consistency check.
Topical authority and semantic gap analysis.
Content gap analysis versus top 10 ranking competitors. Semantic entity coverage scored per priority query. Keyword targeting review. Cannibalization analysis. Internal linking architecture audit. PAA question coverage check. Search intent alignment per page.
Schema completeness and site structure.
Schema markup completeness audit. Schema.org validator and Google Rich Results Test eligibility checks. Site structure review. URL taxonomy assessment. Brand entity strength check. Industry-specific signal review per vertical (medical schema, legal schema, ecommerce Product schema).
Answer Engine readiness and roadmap drafting.
AI Overview eligibility assessment. Generative Engine readiness check. Featured snippet capture analysis. Entity disambiguation review. 90-day priority roadmap drafted with effort plus impact scoring per recommendation. Quick wins separated from long-payback work.
Video walkthrough and handoff.
60 to 90 minute recorded video walkthrough of all audit findings, prioritization logic, and tactical recommendations. Live Q-and-A session with stakeholders. Roadmap handoff. Optional Advisory retainer onboarding for in-house team support during the 90-day execution window.
Optional Advisory retainer cadence.
Advisory retainer clients (4 hours per month plus Slack at $2,500 per month) receive ongoing senior input during roadmap execution: weekly priority review, content brief review before publication, technical SEO review on infrastructure changes, monthly performance review, and direct founder access without project minimums.
Four services that advisory work routes into.
SEO consulting does not produce ranking lift directly. The work surfaces priorities; execution produces the lift. Consulting engagements routinely route into one of four sibling services for execution, depending on what the audit surfaces and which capacity gaps the brand needs filled.
SEO Strategy Miami
SEO Strategy Miami builds the 12 to 24 month playbook: roadmap, priority sequencing, content production plan, link acquisition targets, KPI architecture. Consulting handles ad hoc decisions; Strategy builds the bigger upfront framework that consulting decisions sit within. Brands often hire Strategy first, then Advisory retainer to keep the playbook current.
Read SEO Strategy Miami →Free Miami SEO Audit
The free 30-minute audit covers high-level SEO situation review and fit assessment. The paid $5,000 Strategic SEO Audit project covers full diagnostic work with 12 deliverable artifacts. Brands often start with the free audit to assess fit, then upgrade to the paid Strategic Audit when ready for real diagnostic depth.
Request the free audit →Technical SEO Miami
Strategic Audit findings often surface technical SEO gaps requiring deeper execution: crawl issues, JavaScript rendering problems, redirect chain cleanup, hreflang setup, Core Web Vitals work. Technical SEO Miami picks up where the audit ends, running the actual technical fixes that consulting identifies as priorities.
Read Technical SEO Miami →Full Miami SEO Services
For brands whose consulting audit surfaces broad execution needs (technical SEO plus on-page work plus off-page authority plus content production), full done-for-you Miami SEO services pick up the execution. Audit becomes the input document; full-service retainer handles 90-day execution sprint and ongoing work.
See all SEO services →Three formats cover how Miami brands actually buy advisory time.
The four pricing tiers ladder into three primary engagement types based on how the brand consumes advisory time. Ad hoc fits one-off decisions. Project-based fits intensive scope-limited work. Ongoing retainer fits in-house teams needing continuous senior input.
Ad Hoc Hourly
$400 per hour, 15-minute increments, no minimum commitment. Fits one-off decisions and quick second opinions.
Typical use cases
- Agency proposal review (2 to 4 hours)
- SEO hiring interview support (1 to 3 hours)
- Quick technical SEO question (15 to 60 minutes)
- Migration planning sounding board
- One-off second opinion calls
When this format fits
- Specific decision needs senior input
- No ongoing advisory need
- Cost cap matters more than scope
- Best ROI on small high-leverage questions
Project-Based
Scope-defined projects with fixed deliverables and timeline. Strategic Audit at $5,000 is the standard. Custom projects scope per engagement.
Standard projects
- Strategic SEO Audit ($5,000, 30 days)
- Competitor Analysis ($2,500, 14 days)
- Migration Planning ($3,000 to $6,000)
- Penalty Recovery Diagnosis ($2,500)
- SEO Hiring Support ($1,500 to $3,000)
When this format fits
- Intensive work over a fixed window
- Specific outcome required by deadline
- Budget approval needs fixed-fee scope
- Diagnostic depth matters more than duration
Ongoing Advisory
Monthly retainer with consistent senior access. Standard at $2,500 per month (4 hours plus Slack); Enterprise tier at $5,000+ per month for mature in-house teams.
What is included
- 4 consulting hours per month (Standard)
- Slack access for ongoing questions
- Content brief review before publication
- Technical SEO review on infrastructure
- Monthly performance review
When this format fits
- Active in-house SEO or marketing team
- Continuous publishing or technical changes
- Need senior input across the calendar year
- Want predictable monthly budget
Audit at $5,000, retainer from $2,500/mo, or $400/hour ad hoc.
SEO consulting scales with the engagement format the brand picks. Here is how the four pricing tiers map to Miami business types and which one typically fits which situation.
30-day project covering technical, on-page, off-page audit plus content gap analysis, schema review, AEO readiness check, and 90-day priority roadmap. No retainer commitment.
- Technical SEO audit
- On-page element audit (50 pages)
- Off-page authority audit
- Content gap analysis
- Keyword targeting review
- Internal linking audit
- Site structure review
- Schema completeness audit
- Core Web Vitals review
- Answer Engine readiness check
- 90-day priority roadmap
- Recorded video walkthrough
Hourly advisory for one-off decisions, agency proposal review, hiring support, technical questions, or quick second opinions.
- $400 per hour, no minimum
- 15-minute billing increments
- Senior advisor on every call
- Agency proposal review
- SEO hiring interview support
- Technical SEO questions
- Second opinion calls
- Migration planning sounding board
- Same-week scheduling typical
Monthly retainer for in-house teams needing continuous senior input across content, technical, and strategic decisions.
- 4 consulting hours per month
- Slack access for ongoing questions
- Content brief review before publication
- Technical SEO review on infrastructure
- Weekly priority review session
- Monthly performance review
- Direct founder access
- Quarterly strategy refresh
- No project minimums
Jobin John is your SEO consultant of record.
Every active SEO consulting engagement at Miami SEO Company is run personally by founder Jobin John from the Brickell office. There is no junior analyst running the audit, no offshore researcher pulling the data, no white-label vendor producing the report. The Strategic SEO Audit work, hourly advisory calls, agency proposal reviews, migration planning sessions, penalty recovery diagnoses, in-house team training, and Advisory retainer hours all route to Jobin directly.
This boutique structure protects against the typical "we threw a junior on your audit" pattern that produces 40-page PDF reports with no real diagnostic insight. Capacity is capped to keep founder-led consulting viable. Active consulting engagements run between 6 and 10 retainer clients plus 2 to 3 active audit projects at any time because real senior advisory work cannot scale through delegation. The decisions integrate Miami market context, vertical-specific SEO patterns, 12+ years of operational experience across 100+ Miami SEO projects, and direct knowledge of which methodologies produce durable rankings versus short-term lift that decays.
Jobin holds six active certifications across Google, SEMrush, Ahrefs, HubSpot, and RankMath. He delivered the SEOcon 2026 keynote on Answer Engine Optimization. He has personally advised Miami brands across legal, medical, dental, real estate, restaurant, hospitality, contractor, financial, plastic surgery, med spa, ecommerce, and B2B SaaS verticals since 2014, plus several Miami agencies running white-label consulting on their SEO client work.
Eight skeptical questions Miami buyers actually ask.
SEO consulting is senior advisory work, distinct from done-for-you SEO execution. Where a typical SEO agency runs the work (writes content, builds links, deploys schema, manages Google Business Profile), an SEO consultant advises on what work to run, how to sequence it, which vendors to hire, how to evaluate results, and which decisions to make at strategic forks. SEO Consulting Miami covers ad hoc hourly advisory at $400 per hour, project-based strategic audits at $5,000 with 30-day turnaround, ongoing advisory retainer at $2,500 per month for in-house teams, agency RFP review, in-house team training, migration planning, and penalty recovery diagnosis. The model fits brands with in-house marketing or SEO teams, founders evaluating SEO investments before agency hire, and agencies needing senior white-label consultation.
Done-for-you SEO services run the actual work: content production, link acquisition, schema deployment, technical fixes, Google Business Profile management. SEO consulting advises on the work without running it. The consultant audits the current SEO program, identifies gaps and priorities, recommends sequencing and tooling, reviews work produced by in-house teams or other vendors, and trains internal staff. For Miami brands with in-house teams, consulting is far more cost-effective than agency retainer because the brand keeps execution capacity internal and pays only for senior advisory hours. For brands without in-house teams, done-for-you SEO services usually fit better than pure consulting.
Full-service SEO fits brands without in-house SEO or marketing teams who need someone to run the work end-to-end. SEO consulting fits brands with internal teams that handle execution but need senior strategic direction. Specific fit signals for consulting: you have a marketing manager or in-house SEO person already, you publish content internally, you have a developer for technical changes, you want senior input on strategy without paying for execution hours, you need a second opinion on your current SEO program, or you are evaluating an agency proposal and want diagnostic review. If you need someone to write content, build links, and run Google Business Profile, done-for-you SEO services fit better.
SEO Consulting Miami pricing covers four engagement formats. Ad hoc hourly consulting is $400 per hour, billed in 15-minute increments with no minimum commitment. Strategic SEO Audit project is $5,000 one-time covering full technical, on-page, and off-page audit plus 90-day priority roadmap with 30-day turnaround. Ongoing Advisory retainer is $2,500 per month covering 4 hours of consulting plus Slack access for in-house teams. Enterprise Advisory retainer is $5,000+ per month for brands with mature in-house teams or large multi-brand operations needing weekly strategic review, unlimited Slack access during business hours, and quarterly in-person reviews. Full pricing details.
Yes. In-house team training is one of the standard SEO consulting deliverables. Training covers SEO methodology fundamentals (technical, on-page, off-page disciplines), tooling setup and usage (Ahrefs, SEMrush, Screaming Frog, Search Console), content brief frameworks, keyword research workflows, schema markup deployment patterns, internal linking discipline, and reporting setup. Training is delivered as either intensive multi-day workshops or distributed across the Ongoing Advisory retainer cadence at 1 to 2 hours per session. Custom training programs scope to the team size and existing skill level.
Yes. Agency RFP and proposal review is a high-leverage SEO consulting use case. Most Miami brands evaluating multi-thousand-dollar agency retainers benefit from 2 to 4 hours of independent diagnostic review before signing. The review covers proposal scope reality check (is the deliverable list realistic for the price), red flag identification (PBN link offerings, fake ranking guarantees, fixed monthly content quotas with no quality criteria), pricing benchmarking against Miami market rates, deliverable specification gaps, KPI definition review, and exit clause review. The review fee is typically $800 to $1,600 (2 to 4 hours at $400 per hour) and routinely saves 5-figure agency mistakes.
SEO Strategy Miami builds the actual playbook: 12 to 24 month roadmap, priority sequencing, content production plan, link acquisition targets, technical SEO priorities, KPI architecture, and quarterly milestone definition. SEO Consulting Miami advises on individual decisions across the year: which agency proposal to accept, whether to migrate to a new CMS, how to diagnose a ranking drop, what to ask in an SEO hire interview, how to evaluate work produced by your current team. Strategy is the bigger upfront engagement. Consulting is the ongoing or ad hoc advisory work that runs alongside execution.
Yes, with a clear distinction. The free 30-minute call is a fit conversation, not a strategic audit. The call covers your current SEO situation at a high level, your goals, your budget, and whether one of the SEO Consulting Miami engagement formats fits. The free call does not include technical audit work, ranking analysis, competitor review, or specific tactical recommendations. Real diagnostic work happens in the paid Strategic SEO Audit project or hourly advisory. Free consultations are useful for fit assessment. They are not a substitute for paid diagnostic work and should not be expected to deliver the equivalent.
Five related questions Miami buyers research alongside SEO consulting.
Sub-queries that come up after the primary SEO consulting search. Quick answers to the questions you would otherwise click back to Google for.
SEO consulting vs full-service SEO: which should I hire?
Consulting fits brands with in-house marketing or SEO capacity needing strategic direction without paying for execution. Full-service fits brands without internal teams needing someone to run the work end-to-end. Rule of thumb: if you have a marketing manager, content writer, and developer already, hire consulting. If you do not, hire full-service. Mixed model (consulting plus narrow-scope execution like just content production or just link building) works for brands in transition.
See full-service SEO →What questions should I ask in an SEO consulting call?
Useful questions for a first consulting call: What did your last audit miss that you would have caught? What is the typical 30-day priority sequence for a brand in my vertical? Which work do I underinvest in and which work do I overinvest in? What are the three biggest mistakes brands like mine make in SEO? What would you do differently if you were running my SEO program for the next 90 days? These surface diagnostic insight versus generic strategic platitudes.
Book a fit call →Can SEO consultants help with site migrations?
Migration planning is one of the highest-leverage SEO consulting use cases. Pre-migration consulting covers URL mapping (old URL to new URL one-to-one), redirect strategy (301 versus 302, redirect chain avoidance), schema preservation, content migration completeness, technical SEO requirements on the new stack, staging environment review, launch checklist, and post-launch tracking setup. Botched migrations routinely drop rankings 30 to 60 percent; well-planned migrations preserve or improve rankings.
See technical SEO →How do I know if I need an SEO consultant or a marketer?
If you do not know what to do, you need a consultant or strategy work. If you know what to do but lack capacity to do it, you need a marketer or execution vendor. Consultants answer "what should I do next quarter and why". Marketers answer "I will do the work you describe". Most Miami brands need both at different points: consulting upfront to define the program, marketing capacity to run it ongoing, and consulting check-ins to keep direction current.
See SEO Strategy →What is the difference between an SEO consultant and an SEO agency?
SEO agencies sell execution: they ship content, build links, deploy schema, manage GBP. SEO consultants sell advice: they audit, recommend, train, and review. Agencies have execution staff. Consultants typically work solo or with one to two senior partners. Agencies bill monthly retainer (usually $2,000 to $15,000 per month). Consultants bill hourly ($300 to $600 per hour), project-based ($3,000 to $15,000 per project), or smaller monthly retainers ($1,500 to $5,000 per month). The two roles complement; many brands hire both.
Compare service models →Start with a 30-minute consulting fit call.
The 30-minute fit call covers your current SEO situation at a high level, your goals, your in-house capacity, your budget, and which of the four SEO Consulting Miami engagement formats fits best. Not a strategic audit, not a sales pitch. Honest fit assessment. If hourly advisory fits, we schedule a paid hour. If the Strategic SEO Audit fits, we scope the project. If full-service SEO would serve you better, we say so and point you elsewhere. If nothing fits, we end the call. No pressure, no contract.